[JMTQp8lwXL]

If this author's conjectures are correct (and I think there's some truth to them), my honest response is not care about anything. Because I'm not willing to be price gouged. If I know that something priced at the top end for the sake of it, I won't pay. I don't need to care about Taylor Swift that much. I don't need the latest smartphone.

This doesn't work with everything; for example, I could need access to health care. But for the vast majority of non life-or-death purchases, I'll opt-out.

I don't think I agree with the rationale: the bifurcation is more likely based in economics. Niche appeal at 10x the cost might be more profitable that reasonably priced, mass appeal products. E.g., when it comes to things like Taylor Swift tickets. I'm unwilling to spend a few hundred dollars to see her. These live performances are for people who are.