[EnderViaAnsible]

The sensible solution, I think, is requiring digital advertisers to support non-personalized ads as a fallback for tracking ads; that is, a digital advertiser would not be allowed to only offer personalized ads. Then allow content creators right of refusal for those consumers who don't wish to allow any advertising at all, and build software supporting this into major browsers. Supplement with things like Brace's Basic Attention Tokens and premium subscriptions.

Will people just make ad free browsers elsewhere that don't respect this? Yes, of course. But hopefully these will be few or niché, as even now many users do not mind personalized tracking and many don't want to move to a new browser.

And yes, content has to to be paid for. If content creators do not want to work for free, let them find alternate revenue streams or cease creating. (And the second is an option.)

The alternative is tantamount to saying creators or their paymasters have a right to personally track me simply because they created content that I happened upon, and it's the de facto situation right now, albeit with a vigorous arms race of advertisers and ad blockers.

[nebulaserfer]

Content doesn’t have to be payed by obtrusive ads and user tracking. Many articles wrote just for the sake of writing or as an additional marketing channel (digital ocean articles how to setup servers, basecamp blog and so on).

I don’t want to read the content created with incentive to sell me to advertisers. The quality of such content is also questionable.