[thetechlead]

I start to believe what US has done to Huawei actually made the brand more famous. Smart phones are becoming commodities so marketing plays a big rule for sales. The tension between US government and Huawei certainly saved them tons of marketing money. Three years ago even many Chinese don't know Huawei, but look at what Huawei accomplished today. I travelled abroad frequently and people are talking Huawei everywhere even a street vendor I randomly met in nowhere Philippines, and they want to know more about my Huawei Porsche Design and discuss why Americans feels threatened by a company making electronic gadgets. No marketing money buys you that kind of popularity. In most places I traveled to, people don't believe the American version of the story, and when a superpower utilizes all its resources to try to destroy a company but couldn't do? There must be something the company did right.

[nroets]

Huawei is using the standard mobile phone playbook: They have a lot of carriers pushing their phones. They spend a lot on TV marketing. They opened flagship stores in big malls. They got celebrities such as Scarlett Johansson to promote their phones.

[thetechlead]

Not saying they don't spend big money in advertising. They certainly do, like any other premium brand. However their marketing campaigns alone are nothing extraordinary either. US governments accusation certainly helped - good advertising makes people intrigued, just look at the nationalist comments under Huawei related HN posts and try to read from a non-US POV. Not hard to come to a state that you wonder what the hack is truely going on and what really makes American feel so insecure. There must be something superior in the accused that triggered the action. This is happening as a trend, not just in Huaweis case, but in many topics related to China.

[rasz]

>However their marketing campaigns alone are nothing extraordinary either.

During last holidays almost every single commercial break in Polish TV had Huawei ad.

[thetechlead]

Thank for the info. Though not the case where I live (China) and where I often travelled (east Asia and ASEAN countries). However Huawei indeed put their best effort in marketing in Europe.