[widgetycrank]

I like your layout, it stands out.

I think you are perhaps dimming the texts to make the highlights more skimmable? It's a good idea, but when I read it I spent about 1 or 2 seconds on the highlights and started skimming the rest on my own.

Perhaps you can make the main text colour static, but highlight with a bigger, bolder font, or a different colour. Maybe a significantly different-looking font face, or highlight the text background instead.

I really like your barber's web site btw. Very straight-forward, and the aesthetic choice seems to be sending the right message. I had a chuckle at the first-aid photo. :)

http://ivzhao.com/belmont/imgs/11.jpg

Maybe I'll check out the place, a bit pricey for me though.