[natvod]

Something I've noticed is a lot of companies use user onboarding and educational messages as a crutch for confusing UX and product experiences.

Many companies also have a one-size-fits-all approach to onboarding, where they send the same messages to all users, regardless of their in-product actions. Instead, it's better to trigger relevant messages if the user has taken a specific action and hasn't taken the next step to achieve Y result.

You can always send onboarding sequence to users who haven't taken any actions at all.

It should also be noted that for some established companies, a lot of their onboarding isn't necessarily to educate you but to force you to take certain actions that their testing has shown will make you active. For example, Pinterest forces you to follow certain topics when you sign up.