[onien11235]

Website design won't drive customers to a new store instead of Steam. Epic is curating their store so that should already cover quality and discoverability. Apparently they think that isn't enough.

> Price in this case would be margin. If Steam takes 10%, Epic could take 5%. Games makers could pass the savings on, or increase their own margins.

Steam takes 30% and Epic takes 12%. Very few games have chosen to reduce their price to go with the increased percentage.

For a web based store customer service only matters when things go wrong. Most customers should get a fairly standard experience of paying money and receiving their product. Do you consider Steam's customer service bad? Would a marginal improvement in customer service convince you to deal with the hassle of installing another launcher, setting up a payment method on a new store, and splitting your game library?

[benj111]

The store is 4 months old.

All of these things don't happen instantly.

You asked for a viable strategy, this is it as evidenced by the fact they're already trying it. Is it guaranteed? No. But nothing in business, or life, is.

[onien11235]

I asked for a viable alternative strategy that didn't also involve paying for exclusives to initially attract customers. Apparently Epic doesn't agree with you about this being viable by itself.