[new12345]

I see this(others recent Gmail changes) as tactical measures that google is taking to save its image in light of steep growth of privacy friendly startups(proton mail, duckduckgo, etc.). But my take is that they aren't going to get too war with this until they really commit themselves to preserving users privacy. Unfortunately, likelyhood of this change in thinking of Google executives is very low as its an up hill battle against the revenue they earn selling users data.