Stopped reading after the blatant display of apostrophe usage misunderstanding and unnecessary insertion of recent popular culture reference in the article. That is to say, after the first 3 words.
I was tempted to, as well. But it’s at least a marginally interesting piece, summarizing ups and downs of developing for both platforms. (And I think he used the word “inception” literally.)
Thanks for your comments, and the typo in that first sentence was pretty bad. Sorry about that. I've ceded the grammatical highground for the foreseeable future with that gaffe.