[jwlake]

An equity holder by definition signs up for that risk, and all it entails. Musk is playing a dangerous game but anyone that doesn't like it can just get out of the equity. He also has a responsibility to employees, but I'm guessing he has a very high approval rate internally.

[partiallypro]

You could have said the same thing about Enron. Some people have Tesla stock and don't even know it, because of their mutual funds and pensions.

[c0vfefe]

Those who own so little Tesla stock as to not be aware of it will also not be noticeably impacted by their failure. One could say that's the whole point of diversification.

[mobilefriendly]

Portfolio theory largely eliminates specific-company risk by having funds hold many companies.

[stevievee]

The problem is the purposeful deceit that causes retail investors to incorrectly assess risk. It's common in investor/public relations so I don't mind that Tesla and Musk do it better than everyone else.