[gspetr]

Years of writing camelCase code have taken their toll. At least they have for me.

Either that or there is some (justifiable) brand confusion, as there are brands/companies spelled like that: "iPhone", "eBay", "FedEx", "DreamWorks", "HarperCollins", etc.

[user5994461]

Not familiar with the service for the aforementioned reason, the catalogue is a joke here. That spelling seemed more likely to me given all the companies written like that.