[dontbenebby]

>Instead of shutting up shop, Ghouneim relocated to humdrum Wittenau, a suburb of Berlin, and got some tape artists to decorate the facade of the new building. Footfall has naturally decreased, but 80% of his business comes from online sales and regular industrial clients, for whom Klebeband’s four employees cut and colour match tape of all varieties to order.

Sounds like they realize that people going "Have you heard of the store that only sells stickytape?" is great buzz marketing generator.

I assume they'd need space to store the tape to sell to their online and industrial clients, so why not stack it up next to a counter and make a little side cash from the consumer market?

(I also have noticed in Germany they're much more cash-friendly, so I can totally see more people in DE preferring to go to a store and pay cash than submit PII like credit card and home address to purchase some sticky tape)

[treve]

Cash-friendly and bank unfriendly. I lived in Germany for a year and I haven't had to finish a branch so many times in my life as that year.