[cblades]

That's my point. The value is in the discussion around what's considered ethical, not in the label.

What I would like is for services like this to provide, up-front, a more complete discussion of how they've arrived at their recommendations, and what criteria they consider.

[marcus_holmes]

that's reasonable, I guess... though I can see a point where they want to sell things, rather than engage in endless discussions about everyone's opinion of what "ethical" means ;)