[vlunkr]

The problem is that it’s not presented as a negotiation to consumers. Negotiation/bartering are far from the norm in our culture.

[dekhn]

I do agree; it's taken me years to overcome my aversion to negotiation. It wasn't until I saved a million dollars on a contract just by asking(!) that I appreciated the process and how many transactions can be negotiated.

[mrguyorama]

The interactions you have where you could possibly save a million dollars on a contract are not the interactions of an average person