[casefields]

We do that here too. Think of when people bring up the phrase "if it's free then you are the product." The first few times it's seen by people, they think that's a great way to describe what they're seeing, and it spreads like wildfire. Now it's to the point I groan when I inevitably see it during a discussion.

This is really just the propagation of ideas which have sex: https://www.wired.co.uk/article/ideas-having-sex-matt-ridley...