Drill a pilot hole of the correct size (as wide as the screw shaft without the threads). You will have a much easier time, and you won't split the wood.
To start a screw, I've sometimes dug out a divot with the screw or a knife. That way, at least I've removed a little material that might spread apart the grain near the surface.
https://www.ezwoodshop.com/blog/pilot-hole/perfect-pilot-hol...