[bluedino]

We did a tour of Shinola a few years back. They almost bragged about being unprofitable.

>> Despite bringing in $124 million in annual revenue, Shinola is not yet

>> profitable. “We’re bleeding cash,” Panis admitted blithely. “It’s

>> costly to do what we’re doing. Everything is at top-of-the-line

>> quality. We’re cutting no corners.” However, Panis said Shinola has a

>> strategy for reaching profitability within the next few years, if

>> everything goes according to plan.

We had the most confusing ride home.