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by 1sttimeposter 2615 days ago
Apple most certainly makes money off of ads. It isn’t a major profit center but according to the following article it is on track to rake in $2B by next year. Also they make a nice cut of sales via app purchases an in-app purchases. They. Definitely want you using your device as regularly as possible to capitalize on that revenue opportunity. Their stance on privacy and security is a marketing angle capitalizing on the fear currently out there as a result of people awakening to how much of the web is monetized (I.e. with ads).

https://searchengineland.com/apple-search-ads-expected-to-ge...
2 comments
Isamu 2615 days ago
Search ads, for instance in the App Store.

Again, nobody spends all day searching the App store. Apple's business model is not driven by your engagement. They make vastly more money when you make discreet choices, like buying a device, purchasing a subscription, etc.

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scarface74 2615 days ago
Search ads in the Apple store that the third party apps couldn’t block any way. Yes they could block users from the App Store but that’s been part of parental controls in iOS for years.
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