[iMark]

That's becoming less true with Apple's increasing revenue from services.

[arien]

You pay a monthly fee, so it doesn't really matter to them how much do you use the services during this month.

In fact, the less you use them, the more profitable it is for them.

[iMark]

But if people don't use the service they'll cancel it.

And viewing figures are going to have a big impact on future Apple tv content.

[arien]

But you use the service, just not 24/7 or to the maximum capacity. And you might subscribe because it gives you other benefits.

E.g. I have an Office 365 subscription. I haven't used Office in forever, but it comes with 5Tb of OneDrive space (family account), so I keep the subscription to store my photos. However, I've filled less than 100Gb so far and I'm sure my family has even less than that. Same thing with Prime, some months I buy a few things things, others nothing at all. But I know that every package arrives the next day, so I keep the subscription.

TV content is a bit special in this regard, true. However... If you keep binge watching, how long until you have nothing else to watch? Would you not cancel your service, then? The service is then _forced_ to keep delivering new quality content at the same speed that you watch it. Maybe Apple doesn't want to play that game.

[berbec]

I disagree slightly - if people don't pay for the service, they'll cancel it

[scarface74]

And more than likely you’ll be able to block Apple TV+ content using parental controls like you’ve been able to block everything else for years.