[esilver]

Important to point out that the linked article, in addition to being highly-informative and well-researched is also an exemplary application of type design worthy of emulation.

If you’re running a SAAS business you can admire it; if you publish a blog or editorial site by all means copy it.

[pluma]

However if the entire point of your article is to talk about how emoji look, it's a terrible idea to include them verbatim when discussing a specific design.

It's clear that in certain cases the article talks about a reference design or how the emojis are supposed to look. They likely checked in a browser on macOS to make sure it reads correctly, too.

But good luck if you're on Windows or Android. Apparently the Microsoft mage is a wizard with a white beard. Not exactly "gender neutral".