[arithmetic]

When I read the article, I was a bit suprised by how he almost seemed proud of his tactics to rip people off and later bully them. Particularly, the part where he said "I’ve exploited this opportunity because it works. No matter where they post their negative comments, it helps my return on investment. So I decided, why not use that negativity to my advantage?"

This guy should be the dumbest criminal in modern times. He understood how powerful the internet was, and then decided to ignore it.

[alexqgb]

Alternately, he didn't count on his boasting leading to embarrassment for the NYPD. Not a good strategy with your house in their jurisdiction.