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The missing factor is that when shoe production was completely sourced to a few companies in China (70% of US market), nearly all shoes turned to shit. So Payless wasn’t really differentiated itself from any other value brand. The end of Payless is just another private equity story, and poor kids will just get a smaller variety of shitty shoes from WalMart, TJMaxx, or Dollar General. The majority of us get screwed in other ways, as we pay more for increasingly lousy footwear. |
As an aside, Payless Shoes also has bittersweet memories for me. When I was young, I didn't fully comprehend what shopping there meant because I was in my own filter bubble -- growing up in the American midwest. Now, I feel conflicted and judged and out-of-place after having a few lucky breaks that enabled me to break into tech and live in the Valley. It didn't even click to me until recently the real connotations of shopping at these kinds of places. I really appreciate being able to shop at Nike, and wish I could go back in time and keep some of my original self-confidence of being able to wear Payless Shoes in a tier-one city free of judgment.