[chachachoney]

I'm struggling to think of a single historical example of corporate entity the size of google that has "turned it around" rather than abusing the good faith of a customer base for the duration of their race to the bottom.

Google can't still be awesome, as they're no longer seeking to disrupt an existing market and burning through venture capital while doing everything and anything (including providing superior search results, and making ethical business practices part of their brand) to attract users.

Rooting for a profit motivated transnational entity in the manner one would for a sports team exposes the insidious nature of brand narratives and the exploitable irrationality of our own interactions with them.

[cududa]

Microsoft is a good example