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by ZebZ 2615 days ago
With these types of documents, it's obvious they are done after the fact for fluff and to justify design decisions that were made by people different than the ones who wrote the document. At worst, the weirder stuff in the document was commissioned to be an absurdist marketing gimmick when it "leaked" to the press and they wrote stories on it.

It's like the Apple document for their logo redesign that showed that it was really something like 37 distinct circles placed in mathematically-relevant positions.[1] Yeah, no.

[1] https://www.forbes.com/sites/quora/2013/05/17/does-the-apple...

1 comments

Exactly, the document reads like some kind of numerology for graphical designers...

The new logo itself looked like a vintage airliner logo. I kind of see the one in my mind's eye but cannot quite place it. Googled for it but couldn't find it.

That was the one I think!
holy shit yes, that's uncanny
The Pepsi logo was like an airliner logo, that is