[ardell]

The other way to solve this problem would have been for TV manufacturers to install limiters in TVs. The technology has been around for decades but it has never caught on. Regulation is a less-ideal solution to the problem vs technology because the feedback loop is long. Install a limiter in your TV today and the problem is solved immediately.

Seems like the manufacturing side might also be a market failure--it's a feature that most/all consumers want but since the market is fiercely price-competitive no manufacturer wants to pay for it. Still, it seems like a feature that Sony/LG/etc could advertise and gain a small amount of market share for.

[mgkimsal]

And their ads could be really loud to get the extra attention of people they're trying to reach."THIS COULD BE THE LAST LOUD COMMERCIAL YOU HEAR!"I suspect this feature may have been in some TVs, but unless it's in all TVs from a company, other features may win out. Sure I wanted "smart sound" but I wanted PIP more. I also suspect that VOD, Tivo, torrents and others mean that fewer people are actually watching commercials anyway. This move is about 15 years too late.