[lucozade]

I know it's wrong of me. Genuinely, I know. But when your second paragraph states that Google and Netflix pioneered horizontally scalable processes...

It makes it so hard to read the remainder untainted by a certain amount of scepticism.

Fortunately, he's not actually saying anything much in the article so I don't think my irrational reaction to ignorance will mean I've missed something important. But still...