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by munk-a
2617 days ago
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I have less of an issue with this sort of an arrangement as the low saturation point for selling drinks means that the locality of the quickie mart already gives it a huge competitive advantage, under-pricing their drinks isn't likely to effect competitors - just spur on more sales as a sort of advertising. That said if a drink stand (maybe a food-cart) was unable to match the prices offered by a quickie mart because they were selling at a loss - then I think we've returned to a situation where loss leading is creating a barrier to market entry. The quickie mart is a really good example (I also like toy stores that sell cheap diapers to try and leverage free eyeballs as they pass through the store) where the market has a very low natural level of competition and there aren't as many specialized sellers - I think in these cases a loss-leader could be permitted on a small scale, but still be held subject to legal action if the disparity started suppressing the local market. (Also, sorry, I didn't mean to criticize the bank toaster example, I was actually quite amused by it, I've never heard that described as a loss-leader but it totally is) |
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