[sokoloff]

When you have a tiger by the tail (either literally or figuratively), it's not unreasonable to temporarily increase your level of effort beyond that which is long-term sustainable.

I've done it (in games, in 2 other startups, and in finance). I still do it now sometimes when waves of unrelated work all happen to peak near the same time.

[intertextuality]

It is unreasonable to force developers to increase their level of effort.

Manage adequately, hire more people if necessary. There are other solutions that going "welp, we're successful, better work even more hours now".

[vvanders]

Yeah except that epic already prints money via their engine licenses and has since the days of UE3(when MS paid for the development of Gears while the rest of us licensees fended for ourselves mostly).

There's literally no reason for this other than exploiting developers for more money.