[qwerty2020]

Article doesn't reference anything re: overall ad spend being down, just ad spend for newspapers specifically. Overall spend looks to be growing [1] so would assume people investing in more efficient channels.

[1] https://www.statista.com/statistics/272314/advertising-spend...

[cprayingmantis]

Yeah I guess my idea was more along the thought that as ads get less and less effective that the least efficient methods go first.