[jakebellacera]

While I am skeptical as well, there are a few other scenarios that aren't being considered in your napkin math:

- Selling items other than crepes: coffee, tea, alcohol, soft drinks, snacks, etc all have great margins.

- If the place is a cafe, customers may stay and work/read and run a tab, increasing the average revenue per customer.

- Multiple customers may arrive as a group and run up a higher tab.

- Multiple locations: compounding revenue, higher reach, etc

There are probably many more things I'm not even considering.

[Zanni]

Multiple locations was my first assumption. In fact, multiple locations, some of which had closed since the peak.