[adnanazadsg]

I think it was a combination of:

-People don't value privacy as much - outside of a niche.

-Building hardware companies is hard. Its harder when you're competing against big brands like Apple and Google. Its really really hard when you're trying to displace something as personal as a smartphone.

-There were key strengths missing in design, branding and marketing which counts for a lot.

Something thats less ambitious might have succeeded, but this seemed like an all or nothing play.