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Established networks dont give you enough ROI. Google and Facebook for example have slowly become more and more expensive to the point where if you aren't dedicated to optimizing and testing ads on their platform, you'll lose money.

The best way forward is to look at smaller networks. What new platforms are your target audience using that isn't quite "mass-market" yet.

In my experience I found content marketing to be better - although its not exactly plug and play yet like Adwords is. Maybe try advertising on blogs and other publications (maybe via Outbrain or something similar).