[barneygumble742]

> UPS makes the most on the entire transaction (as we roll in shipping costs on all our orders)

And this is what every company finds out eventually. Shipping is key and out of your control. Thus, Amazon starting its own fleet of air carriers.

[omarchowdhury]

> And this is what every company finds out eventually.

I wouldn't say every company. Just the ones shipping products that are relatively heavy.

[nathancahill]

Not even. Tried to start a small (friends and extended family) coffee roasting business. Most of the margin shipping a 12oz bag of coffee after all other costs is eaten by flat rate USPS shipping. Only made economic sense at a much greater scale, or for orders > 5lb.