[sandofsky]

There are barely visible links at the bottom of the page for "Shop the Best Verizon Wireless Deals" and "Thanks to Top CD Rates, Bank Rates and Bad Credit".

Nobody can verify the affiliation with John Draper.

I suspect this is a both a scam and black hat SEO.

[Indyan]

She is using wordpress, and many wordpress themes have these sponsored links out of the box. These themes are called sponsored themes and have generated quite a bit of controversy in the past.

[scrrr]

yes, i think you may be right. if yes, then this is an insidious tactic to get seo-juice, but sadly probably very effective..