[soulofmischief]

Some thoughts:

The tagline "for busy professionals, like you." immediately made exit the page without thinking.

It could be the best product in the world but I'm not going to use a product that treats me with such a patronizing attitude.

And whatever genius decided to hide the pricing behind another page doesn't understand their market. The price is the first and only thing I care about if we're talking about paid desktop clients. Everything else is secondary. And they might as well put the big honking "$40 per license" pricing right there at the top instead of further down the fishing rod. Anyone who considers that a worthwhile deal is going to pay it anyway. It's not a bad deal for a lifetime license.

However many customers would probably like something more than a 30-day free trial without a lifetime commitment. Offering a $3/mo subscription would probably majorly boost sales.