[Veen]

Familiarity counts for a lot. I'm English, and I enjoy a variety of "fine" teas. I used to be a frequent shopper at this place [0] when I lived in the area. But none of it gives me the enjoyment I get from a strong cup of cheap black tea (PG Tips) with milk and two sugars. It's the familiarity, associations with my childhood, drinking tea on a Sunday afternoon at my grandparents, and so on.

[0]: https://www.imperialteas.co.uk

I suppose it's similar to how I sometimes crave a cold cheap lager on a hot day rather the red wine or "fine" beer I usually go for. Cheap lager is what I drank when I was a student and it has positive associations for me. It has very little to do with my capacity for discriminating between good quality beer and low quality rubbish — just that sometimes a pint of gnat's piss really hits the spot.