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by WoodenChair 2621 days ago
I've written three technical books: one with Apress and two with Manning (https://classicproblems.com). Usually first-time authors (like first-time anything) don't have a lot of perspective because they don't know what it's like with another publisher. But, this post by Barry is pretty spot-on. To summarize (a TLDR if you want and these are widely known points anyway):

- Manning has a high quality review process and generally puts out high quality books

- Manning's current production phase (what happens after content is done) and production timeline leave a lot to be desired; I know they have had some turnover in the department and they are self-aware and working on it to be fair

- Manning's main tooling (aka Word templates) leaves a lot to be desired as well. You have the choice to work with AsciiDoc (I did my first with them in Asciidoc and the second in Word) but their tooling for that is even less mature.

- You don't write technical books for the money. You do it for the career advancement and/or satisfaction. You read blog posts about the outliers (people who made a lot and people who made a little) because they're the loudest voices, but generally even a good technical book sells around 2000 copies because the audience of paying readers is so niche.

- He's right about the royalty negotiation. First-time, unknown authors have almost no leverage. After you have successfully completed a book you can negotiate a higher royalty rate/advance.

I'll add a few more points (hopefully they're not pissed at me for writing publicly about this):

- They do a very good job marketing to their own existing audience. They do less of a good job marketing to external audiences, although this has improved in the last couple of years.

- So much of how high quality the process is depends on who you randomly get as a development editor/technical editor/technical reviewer/copy editor. You don't have much say in the matter. So, it's a total crapshoot.

- It's better if you come to them than they come to you. I came to publishers with all three of my topics, not the other way around. You can then shop around. I submitted my proposals to multiple publishers and got multiple offers.

I disagree with another author who posted in this comment section—books, even by traditional publishers, are not always a team effort. 90% of the content of my three books is the same as would've existed if I had self-published. Of course being receptive to feedback is very important, but how valuable it is really depends on how good a writer/explainer you are to begin with and how good the people giving that feedback are.