[tomhoward]

That "new generation" seems perfectly happy paying for Netflix, Spotify, Apple Music, etc.

They also seem happy to create content on Instagram, Snapchat, YouTube, etc, with a handful of them becoming stars as big as the pop stars and TV/movie stars of earlier generations.

Attributing simplistic traits to entire generations, comprising hundreds of millions of people spanning many different countries, cultures and classes, never really goes well.

At any point in time, people just choose the most appealing and cost-effective options of those available to them.

It's up to those offering products and services to make their economic model work, but the ability of the big content companies to generate big revenues, either via subscriptions or advertising, shows that there are various models that can work well.