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My uneducated opinion is that this is very tough to accomplish, and if you guys pull it off you will have built a great company. It seems you guys are in the preventive healthcare business. On friends: I doubt friends are helpful here, unless they are friends I see daily and take/compare actions with. Plus if I drop they will just support my new decision, or they may not even notice. I am sure you guys will figure something out here. On rewards: Providing currency is a great idea("lower insurance premiums..."), but just knowing I am taking care of my body is a greater motivator than saving "15% on my car insurance", I mean my health insurance. On product: It's nice that I move you, but really I want to move ME. Ideally I would want ImoveMe to be a product where I can have my health-related goals, then it will help monitor them. Better than connecting with my friends on FB, I would rather connect with people who have similar goals then compare progress. A friend who does not jog cannot motivate me enough to wake up at 6 AM and go for a run. On product 2: Challenge your Twitter and Facebook friends to small bursts of exercise. . Well you know what, why can't IMyou (or me) challenge me? If I tell you my goal is to loose weight, then be fun and turn this into a game. SMS me random burts of exercise to do, or email it to me in the AM, and once a week send me my diet plan. I can SMS back "DONE" then you can give me points, I guess. I cannot afford a personal trainer, but you know what, reading instructions is just ok. Plus it's a game. This game is my boss and tells me what to do. If I fail to text back DONE after x times, sign me off the service and ask me to come back when I am serious. Again, this is my uneducated opinion about a business I have looked at only for a few moments. That being said, I watch the CEO interview on TC and she seemed hella-passionate, so I am confident she will solve this issue for all of us. |