[kettlecorn]

Apple's core strength has been product design sensibility.

Their ability to exploit lock-in, to market well, to build an ecosystem have all derived from that original strength.

> But they have a lot of people thinking about ecosystems, lock-in, marketing and other "MBA" concepts.

People need to think about creating something of value that people want to use before they worry about locking them into an ecosystem.

[AstralStorm]

Corollary is that lock in based only on inertia does not last top long. You have to be at least good enough for your core.

As in, nothing vastly better has to be present.