[rohan1024]

I agree with you. But content creator need to realize that if they are fully dependent on another entity for source of their income (which they don't even have business agreement with) they are setting themselves up for disaster. The entity can make changes to platform and it does not owe anything to content creators.

You need to provide content through something that you own yourself. Instagram and other social platforms can help you promote your business but making these platform as source of living is shooting yourself in the foot.

[Techonomicon]

Plenty of people, and I mean plenty, like many (I can back up with citations if that is really helpful)

a) own their content 100% that they make on their own sites b) definitely rely on social networking / media applications for driving a fanbase.