[ColanR]

> There are merits to thinking about every aspect of the business.

This isn't a refutation of the parent - all you've said is that sometimes those dark patterns are worth exploiting. I'm rarely one for defending an absolute, so I think it would be far more interesting to say why it is worth using a 'dark pattern'. So far, it just feels like you're deflecting through masking the issue.

[brlewis]

"Dark pattern" has a more specific meaning than it seems like you're using here - https://en.wikipedia.org/wiki/Dark_pattern

[kbutler]

"dark pattern" was a phrase in use before that neologism.

https://trends.google.com/trends/explore?date=all&geo=US&q="...

[sonnyblarney]

" all you've said is that sometimes those dark patterns are worth exploiting"

Those are not 'dark patterns', moreover, the notion of building a quality experience is not beyond MBA's either.