Do you have evidence that Youtube Premium is giving a good ROI to Google? I always thought of it as one of their experiments that they will kill off in the not so distant future.
My wife and I pay $15/month for a family plan Play Music + ad free YouTube. How can Google not be making money on this, assuming a reasonable number of customers.
I would think that Google execs are looking at Apple’s new push for integrated services and that they will compete hard.
I am a happy customer of both Apple and Google but if Apple continues to come through with quality integrated services, I can see myself just living in Apple’s ‘walled garden’ in the future if they also keep supporting privacy.
I very much agree. I think they’ll kill yt premium. Even if google charges you what an average user is “worth” to them it’s a huge net negative to their business model. The users who will pay are worth a hell of a lot more to advertisers than the “average user”.
So charge $50/month. Frankly, I'd probably pay it. YouTube without the ads is actually pretty nice.
Unfortunately I can't argue with you and the other posters, in that it doesn't matter what they charge. If it's not seen as a positive career move to work on a given product at Google, its future is always going to be iffy. And Google is an advertising company at the end of the day, not a video streaming company.
And it's certainly true that the more someone is willing to pay to avoid ads, the more valuable to advertisers that person's attention is going to be.
I would think that Google execs are looking at Apple’s new push for integrated services and that they will compete hard.
I am a happy customer of both Apple and Google but if Apple continues to come through with quality integrated services, I can see myself just living in Apple’s ‘walled garden’ in the future if they also keep supporting privacy.