[cpeterso]

I just finished reading "Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality" (https://amzn.com/0062673041) about the evolution of Google Earth, Maps, and Street View. Written by one of the founders of Keyhole (the company that built what became Google Earth), the book is mostly about the founding of Keyhole and its mapping technology, but it has some insider info about the political maneuverings between Google's Search and Geo teams over owning the map ads because everyone knew it would be a big deal. The book is pretty interesting, but light on the technical details.