[nine_k]

As a side note, what always amuses me when I see phrases like "what people want" is that it sounds like there are all the people, and the speaker is not them.

I suppose the situation is usually more complex; in the simplest case it's just "us vs them", but likely it's a more detailed separation of groups, based on culture, values, etc. Thinking a bit more explicitly about that, and especially about who are "we", the ingroup, could be beneficial.