[moftz]

How does a CEO of a company turn their stock into a bunch of cash without tanking their stock price? Selling after a bad quarter makes it look like things are dire. If you can't perform well, make everyone think you are going to perform well. Anyone that wants to make a profit off of bitcoin needs to hype it up as much as possible

[iakh]

By announcing their intention to sell well in advance of making the trade [0]

[0] https://www.investopedia.com/terms/r/rule-10b5-1.asp