[UweSchmidt]

It is clear that the current developments on the web are worrysome and we need real privacy. We need to be able to find a website and visit it completely anonymous, unless we actively submit information to said website or a court order is issued.

A cell phone tower or ISP node is ideally just infrastructure, "plumbing". Google seems to be trying to advance their strategic position in that direction. Rather than just being one search engine among several, they are trying to become part of the infrastructure. This could prevent future privacy solutions (and even prevent competitions between search engines).