They have a far, far more storied history of being positive. Which is why Tesla, quite rightly, says in its 10Qs that it doesn’t need to pay for advertising because it expects to generate positive media coverage.
Jeremy Clarkson really really doesn’t represent the world of “car enthusiasts” or journalists in general. He’s an entertainer, part of a latter day Three Stooges and tarring an entire branch of journalism with his brush is like saying that because Sean Hannity is a fuckwit, so was Walter Cronkite.