[rchaud]

Who even does backlinking anymore? If you link to an article on social media (where people are most likely to share), Google doesn't count it as strongly as an organic backlink that appears on a website.

Back in the day, people would create infographics and request other sites to embed it with a backlink. That type of link building strategy is old hat now, and feels skeevy to do if you're a funded startup.

[tyingq]

"Who even does backlinking anymore?"

Those "organic backlinks" aren't all so organic. There's a lot of grey between outright buying/begging a link and just hoping some links appear solely because you wrote such great content.