[designtofly]

It has gotten awful. Every single time I've searched for a generic product (or even a specific brand + model), I'm inundated with these nonsense branded listings. I'm very close to canceling my Prime membership.

I think the best thing that Amazon has accomplished is pushing other retailers to improve their fulfillment process. Just yesterday, instead of dealing with the endless stream of copycat products on Amazon, I purchased a bunch of running gear directly from Nike and it was shipped in less than 12 hours.