[ocdtrekkie]

A new operating system has 0% of the market. Which is to say, I would argue that building for the long haul is almost always preferable to abandoning ship. And now that we are realizing how badly we need a real alternative, it's gone.

I wouldn't say it had fallen to 0.1% of the market on it's own, Microsoft literally just stopped investing in it for years before it was officially killed. There's dozens of unreleased prototypes and for a while Microsoft just didn't provide ANY hardware options. Much like the death of the keyboard slider form factor on Android, the lack of sales came from consumers having no options to buy than not wanting the product.

Your attempt to criticize Windows Mobile by referring to it's state in 2010, not 2019, mostly renders it an irrelevant argument. (Though Microsoft has regularly launched things too little, too late, I would agree.) Windows 10 Mobile is still superior today to the latest release of Android, and receives security updates faster and more regularly. The next version of Android is planning to introduce features Windows Mobile has supported since launch.

[turtlesdown]

MSFT spent $7.2 billion dollars on Nokia in 2014 to try to increase their market share, which failed.

>Much like the death of the keyboard slider form factor on Android, the lack of sales came from consumers having no options to buy than not wanting the product.

I think it is very safe to say that no one wanted a Windows Phone, despite the backing of MSFT and tens of billions of dollars spent.

[WorldMaker]

Microsoft spent that money to stop the bleeding that their last non-corporate OEM (HP being the only other OEM making devices, and those only targeted to big enterprise) was likely to either go bankrupt or switch to Android because of the race to the bottom of cheap Android (and Android knock-off) hardware changing the phone market. Microsoft buying Nokia was a much a symptom of the problem as an attempt to correct it.

The platform didn't fail for lack of fans or for lack of merits, it failed as much because hardware is a tricksy game and Android played that game better and didn't anger the US Telecoms while doing it. (Microsoft had the US Telecoms actively avoiding trying to sell Windows phones, which certainly didn't help.)